A single horse can pull six tons; but two horses working together can pull 36 tons. By working together, two horses are able to produce three-times the results as two horses working individually.
Whether it’s in the world of sports or business, working together as a cohesive team has been proven time and again to yield a result greater than the sum of its individual parts.
A productive team has players that share common goals, a common vision and have some level of interdependence that requires frequent and consistent interaction. Teams evolve through shared attitudes and feelings. Every member of the team has a unique role to play but is ultimately held accountable when it comes to teamwork.
With marketing budgets and teams being slashed at both the builder and dealer level, remaining team members are being asked to take on more and more responsibilities. This dilutes the amount of attention that can be attributed to various priorities and as a result, critical opportunities are being missed.
The good news is that there is hope out there. A 2008 Sterling Commerce study revealed that 81% of “High Value” consumers, those with annual household income exceeding $75,000, went on-line to conduct research before making an in-store purchase. 32% of those customers used a coupon or incentive found on-line to complete the off-line purchase. In addition, the cost of acquiring customers on-line has dramatically reduced in the last year.
Using the Web as your primary marketing, lead generation, and lead conversion tool has never been greater. With leaner and leaner budgets, the Internet has quickly become the most effective and efficient means for growing your business.
With that said however, expecting an entry-level marketing generalist, or even an administrative assistant, to design and execute a comprehensive Web, lead generation, and lead management initiative is overly ambitious. In essence, using the example above, we are asking a single horse to pull 36 tons.
Pro Lead Management was established to help clients exploit the Internet opportunity at a fraction of the cost of hiring full-time personnel. With a low fixed cost and pay for results compensation model, adding proven talent to your team has never been more affordable.
Are you ready to take advantage of the power of teamwork to produce exponential results? Inquire before the end of November and we’ll conduct a FREE e-business analysis and provide you with an outline that includes specific areas for improvement. Call 888.836.8567 or contact us by clicking here for your FREE analysis and consultation.
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