Throwing Quarters Out The Window

“Accelerating towards a red light is like throwing quarters out the window.”
– Hobart Hanson, Driver’s Ed Teacher

My high school Driver’s Ed teacher was an eccentric older man named Hobart Hanson. His favorite quote was “accelerating towards a red light is like throwing quarters out the window.” As students we used to bet on how often he’d use the phrase during a single class, but as it turns out, the phrase has become some of the sagest wisdom I've received.

Research shows that salespeople typically follow-up 3 times yet customers buy after 7 follow-up touches on average. This gap in follow-up results in wasted advertising dollars and an inefficient growth strategy. In essence, failing to nurture un-sold prospects is like accelerating towards a red light, throwing quarters out the window. Only in today’s economic climate, it’s more like throwing C-notes rather than quarters!

Executing lead nurturing campaigns is even more critical for longer sales cycle durable goods like boats, RVs, appliances, and homes. An effective lead nurturing strategy generates top of mind awareness; builds pre-sales loyalty so when the prospect is ready to buy, they buy from you; and improves sales conversion rates, growing top-line sales while reducing customer acquisition costs, thus improving your profitability and ROI.

Pro Lead Management has been designing, blueprinting, and executing effective lead management and nurturing initiatives since 2001. Our clients have realized exponential sales and profit growth with even more dramatic returns on investment. Are you ready to stop throwing quarters out the window? Then call 888.836.8567 or contact us by clicking here for a FREE consultation.