“Insanity is doing the same thing over and over again and expecting different results.”
- Albert Einstein
An Omniture and InsideSales.com study showed that just 55% of Internet leads forwarded exclusively by email got a response.
A study from the real estate industry showed that more than half of the leads forwarded to agents by email went ignored.
This spring, we submitted leads to nearly 800 dealerships through 40+ manufacturer Web sites in the marine, RV, power sports, billiards, and automotive industries. 53% of our leads were ignored and only 21% actually called us in response to our request.
So with as many as 81% of customers today conducting on-line research prior to visiting a dealership, why do we continue to distribute leads exclusively by email?
We as an industry have adopted a flawed process as our default for routing Web-generated leads. In challenging economic times like these, we must re-evaluate the way we do everything.
There can be no sacred cows here!
Pro Lead Management has created the eXpress BDC program to change the way Web-generated leads are sent to dealers. Imagine the results if 100% of your leads got a timely and professional response, no matter what system your individual dealers are using to handle their leads. With little to no setup investment and a cost per lead that is less than a cup of coffee, exponential ROI is all but guaranteed.
Steal market share today with the eXpress BDC program. Learn more by calling 704.992.1674 or email us at info@proleadmanagement.com.
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