I’m often asked how Pro Lead Management helps clients generate and capture more leads through their Web sites. While I could speak for days on the psychology and technology behind our methods, I like to simply compare generating and capturing leads to fishing.
Just as anglers choose a unique type of bait specifically for their desired catch; we make sure to use the right kind of bait to attract specific types of customers. Whether we use “Order a Brochure” to identify with the customer just starting their research or “Request a Quote” for the prospect who has completed their research and is now looking to initiate their transaction process, we make sure each of our calls-to-action resonate with the intended audience.
Once we have identified the appropriate calls-to-action for the various customer types, we make sure these calls-to-action are most appropriately and effectively deployed throughout the site. Whether they’re buttons in the site’s main navigation menu, embedded text links to Web forms, click-to-talk devices, or strategically displayed phone numbers, our focus is to present the right bait to the right fish in the right way.
By recognizing your potential customer types, tailoring calls-to-action to those prospects, and then deploying lead capture devices strategically throughout the site, we’re able to accelerate and amplify your on-line success.
Want help capturing more leads by better defining and implementing an effective call-to-action strategy? Call 888.836.8567 or contact us by clicking here for more information and a personalized quote.
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