“Insanity is doing the same thing over and over again and expecting different results.” - Albert Einstein
I speak with dozens of manufacturers and dealers every week. I am not aware of a single company who is distributing email leads by any other means than simply forwarding an email or exporting leads into a dealer’s CRM software application.
Research shows that up to 60% of email leads are ignored.
So with as many as 80% of customers today conducting on-line research prior to visiting a dealership, why do we set ourselves up for failure by only distributing leads exclusively by email?
It’s better than fax?
It’s easy?
We can set it and forget it?
We can shift blame to the dealer because THEY didn’t respond?
I personally think we have simply adopted a flawed process as a default for our lead routing rules. In challenging economic times like these, we must re-evaluate the way we do everything.
No sacred cows here! Now is the time that we re-examine how we can accelerate these prospective customers through their buying process.
Pro Lead Management has created a proprietary new method for accelerating email leads from the keyboard to the phone. Want to learn more about how we can help you accelerate your sales? Call 888.836.8567 or contact us by clicking here.
Posts
